Reach Your Audience With Visible Digital Out-Of-Home Advertising
Reach Audiences in Real Time With Digital Out-of-Home Advertising in Augusta
Capture attention with Beasley Media Group’s digital out-of-home advertising in Augusta. Our network of digital billboards and screens show dynamic messaging and reaches consumers where they live, work and shop. The power of digital ads provides flexibility and real-time targeting to help you engage the right audience at the right moment.
Why Choose Digital Billboards?
DOOH advertising provides your business with the effectiveness of traditional billboards but takes it a step further. Digital ads are not static; they’re dynamic, so you can update your message in real time. This means you can change your ad based on the time of day or to reach a specific audience in a certain location. Here are some of the major benefits of investing in DOOH advertising:
- Maximum visibility: Show your ads on large screens in areas that get a lot of foot traffic to make sure consumers see your message.
- Dynamic messaging: Change your visuals, update any current promotions or adjust ad copy based on the time or local events.
- Cost-effective: Get huge exposure without paying the high costs you can incur with traditional billboards. You choose when your ad is visible.
- No ad blockers or skips: Your ad is always visible and has maximum impact without distractions.
Strategic Location Network in Augusta
Beasley Media Group’s DOOH network places your brand in front of the right audience in prime areas in Augusta. We can place our digital billboards and screens in the following areas and places:
Busy roads and highways:
Reach drivers and commuters with large-format digital billboards.
Retail and entertainment hubs:
Engage shoppers, diners and eventgoers at important spots.
Transit centers
Capture attention in high-traffic areas, such as bus stops and train stations.
Sports and event venues:
Connect with engaged audiences during games, concerts and festivals.
Customizable Ad Formats and Creative Flexibility
Make sure your brand stands out with impactful and customizable ads. You can tailor these ads to meet your goals:
Static and animated ads:
Create eye-catching ads with static images or moving graphics.
Video and live content:
Attract attention with short video clips or by making updates in real time.
Geo-triggered messaging:
Change your designs or messages based on the location or specific customers' movement patterns.
Weather and time-based ads:
Tailor your messaging to the time of day or weather for maximum relevance.
Advanced Targeting and Scheduling Capabilities
Take control of your DOOH campaign with specific targeting and scheduling features to make your ad more effective. These can include:
- Advertising at specific times: Run your ads during peak traffic hours or at particular moments in the day when you believe they'll be most effective.
- Targeting demographics and behavior: Reach the right consumers based on their locations, interests or behaviors.
- Advertising at certain events: Link your campaign to local events, such as baseball games or concerts.
- Using programmatic buying options: Automate your ad placement for efficiency and bidding in real time.
Creative Flexibility and Engaging Content
Your creativity isn’t limited to a single static design with digital ads; you get much more bang for your buck. Take advantage of dynamic features to make your ads much more engaging and effective. These may include some or a mix of the following:
Animated and video ads:
Include movement in your ad to capture attention and stand out.
Real-time updates:
Change the message in your ad in real time to reflect promotions, news or local trends.
Use interactive messages and QR codes:
Let your target audience take action by adding a scannable QR code to your ads that links them to your website or offers page. Use unique coupon codes for each ad and location to effectively track sales from these campaigns.
Measure and Optimize for Maximum Impact
Our DOOH campaigns don’t just deliver impressions; they also drive actions. We provide tracking and analytics to help you and your team keep track of your ad’s performance. Optimize your targeting and continue to improve your campaign for the best results.
Why Choose Beasley Media Group?
Beasley Media Group’s DOOH advertising is a powerful way to reach people in Augusta during their daily routines, especially as they travel through busy areas. With deep roots in the community, we can place dynamic digital displays in the most substantial traffic areas to increase your exposure. Our local experts are here to create content that resonates with the Augusta market. We can also provide advice on how best to speak to certain audiences.
DOOH advertising works best when you use it as part of your existing marketing strategy. Combining DOOH with social media, mobile ads, or email campaigns helps reinforce your message. For example, a digital billboard can have a QR code that links to a social media giveaway or a limited-time offer. Retargeting helps you reach consumers who have already seen your ad with a second message on their mobile devices. This multi-channel approach increases engagement and brand recall.
Plan Your DOOH Campaign Today
If you’re ready to reach thousands of new customers, our team of digital advertising experts will help you create a DOOH campaign that meets and exceeds your goals. DOOH advertising puts your brand in front of the right audience at the right time. Whether launching a new product, promoting an event, or increasing brand awareness, Beasley Media Group’s Augusta DOOH network provides the visibility and flexibility you need. Contact us to plan your outdoor campaign today.