Streaming Audio in Augusta
Reach More Listeners with Strategic Streaming Audio Advertising
If you want to take your business in Augusta to the next level, consider streaming audio ads to capitalize on the ever-growing market of internet-based audio. These services include podcasts, news, music and sports streamed on internet-connected devices, such as smartphones, tablets and computers.
You can expand your reach by thinking outside the traditional radio box and trying our digital radio advertising. Discover how Beasley Media Group helps you reach a younger audience with programmatic audio, creative ad formats and innovative ads across streaming platforms.
What Constitutes Streaming Audio?
Audio streaming lets users listen to real-time audio online without downloading or storing it on their devices. They can access streaming audio through any internet-connected device, such as smartphones, tablets, laptops, desktops and gaming consoles.
Streaming audio is not limited to music; it can include podcasts, news and sports. Edison Research shows Americans spend over four hours daily using streaming audio, which you can capitalize on with a strategic digital advertising campaign.
Why Use Streaming Audio Ads?
Traditional advertisements require potential customers to be in their cars and listen to the radio in hopes they catch your advertisement. Streaming audio reaches audiences wherever they are at home, at work, at the gym or during their commutes.
Digital audio advertising enables you to reach a broader demographic of consumers who prefer this method over traditional radio, especially through podcasts. According to Statista, there were 76.3 million podcast listeners in the U.S. in 2024, with the millennial generation accounting for the highest proportion.
Streaming audio ads allow you to build brand awareness among younger, mobile-first audiences. Leverage your reach with an Augusta streaming audio ad agency for custom campaigns and targeting capabilities to deliver your desired results.
How Beasley Media Group Streaming Audio Advertising Works
Beasley Media Group offers nearly 60 years of advertising expertise to help small businesses such as yours succeed in a competitive market. Our ability to deliver audio anywhere and implement innovative targeting techniques sets our digital radio advertising apart from other media groups.
Getting your name out there is imperative for your company’s success. Our streaming audio ads deliver your brand to as many local consumers as possible. We can also broadcast an accompanying digital display ad on compatible screens as the audio plays for maximum exposure and a lasting impression. Our streaming audio ads can improve your company’s success in Augusta in various ways.
We Deliver Audio Everywhere
Our Augusta advertising agency understands how important it is for you to reach customers wherever they are to build trust and loyalty amongst the locals. We connect with 30 million weekly listeners through our expansive music and audio network. This reach lets you connect to any device, delivering audio across 14 major U.S. markets. Our bPodStudios offer compelling and engaging on-demand podcasts on one unique platform, featuring a curated collection of intriguing hosts and delivering over 2 million downloads monthly. Adding your commercial to our digital audio streaming services can significantly enhance your Augusta company's growth.
Our Targeting Capabilities
Beasley Media Group's advertising experts use advanced targeting capabilities to build an audience that matches your business needs. We can help you find potential customers based on their interests, consumer behaviors, geographic location and demographics. This process gives us maximum efficiency in curating streaming audio ads that target a specific audience versus a broad range, which may be wasteful.
Our Attribution Methods
Beasley Media Group utilizes programmatic audio to leverage your digital radio advertising campaign with unavoidable, well-placed ads. Programmatic audio is the automation process of selling and inserting ads in streaming audio content. This innovative technology allows for precision targeting to ensure your message reaches the audience you want to attract.
Our Diverse Ad Formats
Whether you want a short, 15-second ad to promote a new sale or an extended 30-second audio clip to tell your brand's story, you can trust Beasley Media Group for creative streaming audio ads. We insert your Augusta business name and message before or during audio streaming to engage listeners with your products or services.
Our streaming audio ad formats include the following:
- Preroll: This ad format plays before the streaming audio begins.
- Midroll: A midroll ad plays in the middle of a streaming audio session.
- Postroll: Postroll streaming audio ads play at the end of a song or podcast.
- Live playback: This format is also known as a host-read ad, where the host reads your advertisement.
According to Acast, host-read ads drive twice the conversions as generic spots because of the connection listeners have with the hosts. Promoting your Augusta company with a host-read ad can leverage that connection to drive more traffic to your site and generate more sales.
Integration With Other Digital Ad Solutions
We offer seamless integration of our digital radio advertising with our other digital services to create a campaign that is unique to your company's needs. Our wide range of digital capabilities include the following:
- Web and mobile display ads
- App display ads
- Social media campaigns
- Search engine marketing
- Keyword search retargeting
- Email marketing
Use these services jointly to effectively maximize your marketing budget. The comprehensive package includes advertising in Augusta via on-air radio broadcasting across several local stations.
Why Choose Us for Augusta Streaming Audio Ads?
Beasley Media Group supports small businesses across the U.S. because we know what it’s like to start small with dreams to make it big. What began as a single AM radio station in 1961 expanded to 59 stations across 14 major U.S. markets.
Today, our national network of radio stations, podcasts and streaming services allows us to help you create credibility and trustworthiness with prospective clients.
Reach Streaming Listeners With Beasley Media Group
Launch your streaming audio ad campaign with Beasley Media Group. Our experts are ready to create a custom marketing strategy that meets your Augusta company’s needs. We’ll help you choose from our diverse ad formats and precision targeting capabilities for a perfect match. Choose us to build brand awareness, increase foot traffic and engage new customers in Augusta. Contact us today to get started.