What Is Quu Advertising, and How Can It Benefit My Business?
Beasley Media Group is constantly staying on top of and implementing new digital advertising trends in Augusta, and Quu is one of them. In 2011, Beasley Media Group invested in this radio advertising platform, which produces visual Quus, as a way to “transform radio into a fully interactive online medium with a host of on-demand features.”
Enhance Your Radio Ads With Quu Visual Integration
Today, over 7 billion visual Quus are delivered annually. With Quu’s two-time ad completion rate, targeted synced visuals, Quu QR codes, and robust calls to action, advertisers have achieved an 11.7% click-through rate. At Beasley Media Group, we understand the power of visual radio advertising and can implement Quu in your campaign.
How Does Quu Work?
The Quu software plays visual ads on a vehicle’s display center. As an Augusta business owner, you can place your visual ad on one or more radio stations targeted to your specific audience. Depending on your strategy, you can play your message multiple times a day.
With Quu’s proprietary software, you can schedule which ads will go on which radio stations and how often you show them. Simply type in the radio station you want them to appear on, the time or date for your message, your start and end dates and any special notes.
Quu offers three, tiered plans to choose from, and each package includes training, the Quu management system and 24/7 dashboard display capabilities. When you partner with us at Beasley Media Group, we’ll do the work of crafting the visual ads, scheduling them and managing your campaign so you can focus on running your business.
Audience Reach and Engagement Statistics
Radio ads are ideal for reaching a local audience and targeting specific demographics. For instance, if you’re selling sports equipment, you want to target consumers interested in your products. We’ll place an ad with visuals of your equipment on a sports talk show.
We’ll then schedule the ad to play at prime listening times, such as during commute hours, lunchtime and after dinner, when your target audience is most likely to hear the ad. Your audience will hear the ad through their vehicle’s speakers and see the display on their touchscreen. With QR technology, they can even act on the ad. Because nearly 80% of cars can use Quu technology, your advertisements have a wide reach.
We are also excited to announce we have paired with the technology company Xperi to enhance your video display ads. With the Xperi technology, your ads appear more rich and vibrant, immersive, and personalized using their RAPID technology platform. Through this partnership between Quu and Xperi, we’ll be able to sync programming and sales messages on vehicle dashboards through seamless integrated solutions, boosting your brand’s awareness and message.
Creative Specifications and Best Practices
A robust Quu ad uses compelling text, high-quality voice talent and rich visuals to capture your audience’s attention. You can boost awareness of your brand by up to 63% with radio display ads and update the content as often as you want. Radio display ads are a great way to promote an event, let people know about seasonal specials or launch a new product.
In addition, Quu has increased customer engagement through its Content Partnership program. When you become part of the Content Partnership program, you have a far wider reach than just your local market. Messages can appear thousands of times on vehicle dashboard displays. This is a powerful tool if you sell a product or service that’s not restricted to the local market.
The sky’s the limit with Quu advertising. Let our creative team at Beasley Media Group craft a radio display ad using text, audio and visuals based on your day-to-day or seasonal needs.
Visual and Audio Integration Benefits
While you can target your demographics with specific radio stations, you’re not limited to just one station. From our example above, your sports listeners may also enjoy classic rock music, talk shows or oldies. Our team at Beasley Media Group can easily integrate the same ad across multiple radio stations to reach your target audience. With rich and immersive radio display ads, sequential marketing of your ad, and careful curation of your ads text, Beasley Media Group can help you get the most out of your radio display ad campaign, including increased ROI.
Measurement Capabilities
Quu takes all the guesswork out of performance metrics to show how effective your Augusta business marketing campaign is. With Quu’s In-Vehicle Visuals Report, you’ll get a snapshot of the impact visual radio ads are having on businesses. You can download the report, view data about how effective in-dash radio ads are and watch the webinar to get excited about this advanced advertising technology.
In addition, our team uses attribution methods to track touchpoints and conversion rates, whether you want someone to visit your website, make an online sale, or to promote a new launch or grand opening of your Augusta, Georgia, business.
Add Visual Impact to Your Radio Ads
As more and more people listen to traditional radio and streaming services, Quu keeps evolving visual radio display advertising technology to adapt to multiple platforms. Beasley Media Group is an expert in implementing Quu ads on multiple radio stations in Augusta, Georgia, to help build brand awareness. Contact our team to see Quu in action and learn how it can help boost user engagement, generate leads and increase your Augusta business’s revenue.