CTV and OTT Advertising Solutions in Augusta
Connected TV (CTV) and Over-the-Top (OTT) advertising are essential components of a modern marketing strategy in Augusta, Georgia. These platforms deliver ads through internet-connected devices like smart TVs, Apple TV, Roku, and streaming services such as Hulu, YouTube, and Amazon Prime Video—bypassing traditional cable channels entirely. With younger audiences spending more time online, the demand for streaming content continues to grow.
As a result, CTV/OTT advertising budgets are expected to double—from 14% in 2023 to 28% by 2025. If streaming advertisement isn’t your strength, our experienced team at Beasley Media Group can help.
How We Can Help Your Business With CTV/OTT Services
We closely follow marketing and advertising trends, including streaming TV. Did you know that many consumers are canceling their cable subscriptions and shifting toward streaming services?
Netflix has over 300 million paid subscribers, Disney+ boasts over 125 million premium users and Amazon Prime Video follows with over 200 million paid members. CTV/OTT advertising is an effective method to reach broad or targeted audiences.
Our experts at Beasley Media Group will advertise your Augusta business across all streaming devices, target your specified audience and use metrics and attributions to measure the effectiveness of your campaign. We’ll help your business reach those replacing traditional cable with premium streaming content through advanced digital solutions. Our goal at Beasley Media Group is to drive traffic to your site and enhance awareness of your brand, leading to increased sales for your business.
Tap Into a Growing and Engaged Streaming Audience
CTV/OTT Audience Size and Demographics
As streaming services become more abundant and expensive for ad-free access, many consumers opt for services with paid advertisements. This is your opportunity to advertise your business via CTV/OTT. Some consumers stream shows, music or events while they work and are exposed to paid advertisements. If an ad is catchy and relevant, the listener will likely act on it.
Nearly 88% of U.S. households have a connected TV, with over 110 million viewers in the Gen X (born between 1965 and 1980) and Millennial (born between 1981 and 1986) generations. In a study by Statista conducted in 2023, most CTV viewers were between the ages of 18 and 34, while 27% of the population over 55 used CTV/OTT.
Targeting Capabilities
Our team understands the needs, wants and language of these generations and can target your CTV/OTT advertising campaign to them. In addition, we will collect consumer data about their behavior and choices, such as the streaming devices they use.
Since the Augusta area is large, we will tailor your product, service or business ad toward specific locations. Those living in rural areas often have different preferences for products and shows than those living a more urban Augusta lifestyle. One of the advantages of using CTV/OTT advertising is its flexibility.
Ad Format Options
Placing your ad at the right spot during streaming is crucial for audience engagement and conversions. The key CTT/OTT formats include:
Pre-roll ads:
Appear before the content begins. They're effective because viewers are prepared for the upcoming material and are more likely to engage.
Mid-roll ads:
Display during breaks in the content. While they can capture attention, they may also interrupt the viewing experience.
Post-roll Ads
Show up after the content ends. These typically see lower engagement, as many viewers stop watching once the program is over.
Expert Guidance
When you consult with our CTV/OTT experts at Beasley Media Group, we’ll recommend the best ad format and streaming service for your business goals.
Measurement and Attribution
How do you know your CTV/OTT advertising campaign is effective? We use metrics and attribution tools to measure touchpoints, viewer engagement and key performance indicators to give you reliable and relatable data. Our team assesses the campaign’s effectiveness by examining key performance indicators, view-through attribution engagement and click-through rates. This data helps us adjust the campaign for optimal return on investment.
Integration With Other Beasley Media Group Platforms
Cross-platform advertising is an attractive reason to choose us for your CTV/OTT advertising. Our team understands the dynamics and nuances of each streaming service, user timing for effective banner ad writing and voice talent for every campaign. As your advertising partner and OTT and streaming TV ad agency, we will ensure your message reaches the right audience with an ad crafted for your Augusta business.
Launch Your CTV/OTT Campaign Today
Elevate your Augusta, Georgia, business with CTV advertising. Contact us at Beasley Media Group to get CTV/OTT pricing and learn more about our OTT ad agency and streaming TV advertising. We’re experts in all radio and digital advertising forms with special knowledge of the area and its demographics. We look forward to helping you build your business with CTV/OTT advertising.