Start Strong With High-Impact Brand Awareness
Top-Of-The-Funnel Services in Augusta
Whether you’re a brand-new business or want to take your advertising to the next level, we can help with top-of-the-funnel marketing. At Beasley Media Group, we guide you through the initial stages of marketing to enhance your brand exposure across multiple platforms and offer innovative digital solutions to drive more traffic and generate more sales. Learn more about TOF marketing and our services to promote your Augusta brand.
What Is TOF Marketing?
TOF marketing is the first stage of a company’s marketing journey. During this first stage, you can build brand awareness and generate consumer interest through engaging advertisements.
Middle-of-the-funnel marketing evaluates when consumers express interest in your product or services. Bottom-of-the-funnel marketing converts their interest into a sale and aims to build consumer loyalty to your brand.
How Does It Work?
TOF marketing brings customers into your company’s sales funnel, converting their initial awareness into a sale. Without effective TOF marketing, consumers lack brand awareness and choose your competitors’ products and services instead.
TOF marketing strategically distributes content that offers valuable information and solutions to your target audience. People interact with your brand through the content provided during this beginning stage. A well-thought-out TOF marketing strategy can create a good conversion rate from that point onward.
TOF Marketing Strategies
Effective TOF marketing covers all your bases for the available brand exposure strategies, from visual displays and videos to search engine optimization. Consider using the following TOF marketing strategies to boost your Augusta brand:
Digital content creation:
Leverage social media, streaming audio and podcasts with engaging ads that connect with a younger demographic who prefers internet-connected devices over traditional radio.
Paid advertising:
Buy ad placement at the top of a search engine results page to increase the number of potential clients viewing your product.
Email campaigns:
Capture the emails of engaged leads on your website or social media and convert their interest into sales with effective email campaigns.
Website optimization:
Website optimization: Improve your website to keep people on your webpage longer and potentially convert to a sale.
SEO:
Connect commonly searched keywords to your webpage and social media content to drive more traffic and attract new customers searching for what you offer.
Choose Beasley Media Group for TOF Marketing
We deliver excellent results through innovative TOF marketing strategies. We bring over 60 years of knowledge and expertise to help you generate brand awareness in Augusta. Our TOF experts design a marketing campaign that meets your goals, leveraging our extensive advertising offerings.
Who We Are
In 1961, George G. Beasley started a single AM radio station in North Carolina. From the beginning, he dreamed of growing his business. Now, Beasley Media Group is a multiplatform company operating 59 radio stations across 14 U.S. markets.
As a small business ourselves, we understand the importance of developing brand awareness and making the most of your available budget. Our professional team works alongside you to create an effective and efficient TOF marketing campaign. We leverage our large library of advertising services to generate buzz among potential customers.
Our TOF Services
Explore our TOF marketing services to see which suits your Augusta brand best. If you prefer all our options, create a custom TOF campaign with our advertising experts.
Targeted Display Ads
Our targeted display ads reach potential customers by targeting their interests, demographics, behaviors and location. We help you build brand awareness by strategically placing compelling content to capture your target audience’s attention.
Video Advertising
Our video advertising services are compatible across multiple devices, allowing you to broaden your audience reach. We offer quality video production to create eye-catching ads that generate brand awareness. Use our engaging video ads for your TOF marketing to draw customers in and cultivate their interest.
Radio Broadcasting
Our radio broadcasting ads help you build brand awareness across a diverse audience who tune in to certain stations based on their musical interest. Make the most of our local Augusta radio stations to reach your desired audience. Our stations include:
- Hot 95.5:Augusta's throwback hip-hop and R&B station
- 93.9 Bob FM: Augusta's classic hits radio
- 95.1 FM WGAC: Augusta's news talk radio
- HD 98.3: Augusta's hit radio
- Kicks 99: Augusta's country radio station
- Sunny 102.7: Augusta's adult contemporary hits radio
Social Media Advertising
Consumers spend multiple hours a day using social media. Our social media advertising significantly boosts your Augusta company’s exposure across multiple platforms. We help you connect with potential consumers with targeted ads or by placing your ads at the top of their search results.
Email Marketing Campaign
Reach potential customers through their inboxes with our email marketing campaign. We help you educate, inform and provide solutions to engaged leads to help build your brand awareness. Our email marketing experts can track customer engagement with your emails to adjust your TOF marketing for your desired results.
Streaming Audio Ads
Edison Research notes a significant growth in streaming audio through internet-connected devices as more consumers purchase smartphones. The convenience and portability of these devices help advertisers reach consumers wherever they are.
Stay ahead of the curve by leveraging streaming audio ads to promote brand awareness. We help put your brand in the ears of consumers streaming music, news, podcasts and sports. Streaming audio ads is an effective TOF marketing tool, as it spreads awareness of your Augusta brand across multiple generations of consumers.
Search and Website Optimization
Our digital advertising solutions include SEO and keyword retargeting. We help you engage with potential customers by optimizing keywords throughout your website to improve where your company appears on search engine results pages.
We also help optimize your website to improve its appearance and crawlability to keep potential clients interested longer. Our website experts can track and reduce the bounce rate of consumers to help move them through your sales funnel. The bounce rate is the percentage of users leaving your website after only browsing one page.
Experience Your Brand On Well Known Platforms
Maximize Your Budget With TOF Marketing
Are you ready to build your brand awareness in Augusta? Hire us for effective and efficient TOF marketing. We develop a custom marketing strategy that makes the most of your budget. Our experts help you convert initial consumer interest into sales and repeat customers. We offer various advertising services, from visual and streaming audio ads to website and SEO. Contact us to start your TOF marketing today.