The advertising industry has embraced the benefits of programmatic audio advertising as more and more people listen to playlists, sports, news, and podcasts in their cars, online, and at work. Programmatic audio advertising takes time to understand how to use it for your advertising strategy. Beasley Media Group is one of the top advertising agencies in the Augusta, Georgia, area, with expertise in implementing this advanced type of audio advertising.
The Current State of Advertising in Augusta
The median age of Augusta residents is about 34. This demographic often listens to audio on their mobile devices or on the radio in their vehicle. Business owners can use programmatic audio advertising on streaming platforms, satellite radio, and local radio stations. In general, the population in Augusta listens to top 40 and country music, sports channels, news, and podcasts. Using programmatic audio advertising on these channels and platforms is an ideal way to capture listeners’ attention for result-driven engagement.
As Augusta grows, it has become attractive to large companies in various industries. Key companies that do business in Augusta include:
- AT&T
- Cardinal Health
- Merrill A Bank of America Company
- Electrolux
- Delta
- Starbucks
- Thermal Ceramics
- Syensqo
The Augusta area is also home to several educational establishments. Students attending religious universities might lean toward listening to contemporary Christian and gospel music. They also might tune into R&B, hip-hop, and sports stations.
Augusta University is home to the Medical College of Georgia and Dental College of Georgia, meaning students might tune into educational podcasts, classical music, or instrumental beats to aid with focus. Augusta Technical College enrolls over 5,000 students who live in the Central Savannah River Area (CSRA), meaning you can capture the attention of a wide variety of listeners.
In addition to big-name companies that employ thousands of workers, colleges and universities with high student enrollments, there is also a strong military presence in the area. The U.S. Army’s Fort Gordon and the Dwight David Eisenhower Army Medical Center (DDEAMC) are the main facilities in the area. These military operations provide employment and a diverse demographic who listen to audio throughout their workday, commute, social times, and their off-time.
Beasley Media Group understands the listening needs of local workers, students, and military personnel and will target the audience with direct programmatic audio advertising. We understand the peak times for listeners who will respond to audio advertising with ads for seasonal events and promotions, local events, and summer vacations. Targeting specific Augusta audiences, which are different from Atlanta or Athens demographics, is crucial for Return on Investment (ROI).
Understanding Programmatic Audio Advertising and Its Benefits
Targeting a specific audience at the right time with minimal human input is the essence of programmatic audio advertising. This type of audio advertising uses automated technology to buy ad space for your ad and automatically places it into the preferred platform.
Traditionally, advertising agencies would negotiate buying the ad space, and once they won the bid, they would manually insert the ads. With programmatic audio advertising technology, ads are automatically chosen from the data provided. Using algorithms based on demographics, the ads are placed at the right time and on the right radio station to target the audience. This helps streamline the process so business owners can focus on other aspects of their work.
According to Podcast Industry reports, over 76% of Gen Z (13 to 28 years old in 2025) listeners preferred audio-only formats for entertainment and news. In this study, this demographic listened to podcasts on Spotify 56% of the time, with 59% of listeners using the streaming service at home or on their mobile devices.
In 2023, Edison Research found that users spend about four hours a day listening to various audio platforms. You have a large audience listening to your ads throughout the day, expanding the reach of your audio ad. Your highly targeted ads can be specific or general, depending on the demographics and your message. People who listen to audio, especially their favorite playlists, podcasts, or radio DJs, feel a strong connection to the music or the speaker. This helps create an emotional bond with the listener, which enhances engagement and encourages action on your ad.
Beasley Media Group works with your Augusta business or company to learn the details of your product and service. The purpose of programmatic audio advertising is to reach your target audience efficiently. Our team will create a personalized audio ad and place it across multiple channels to target your niche audience.
Key Strategies for Implementation of Programmatic Audio Advertising
Audio ads use the spoken word, so it’s essential to have the proper space, voice, and equipment to make a professional programmatic audio ad. Beasley Media Group has a comprehensive in-house studio with professional voice talent to create top-level audio ads for radio and streaming services, including our own podcast studio, bPod Studios. Key steps for creating compelling and engaging audio ads include:
Writing the Script
Most programmatic audio ads are 15 to 30 seconds, so the words need to be succinct. Clear and precise messaging will capture the listener’s attention. Create a strong call-to-action at the end of the ad, and be sure to mention your company or brand’s name two to three times throughout the ad with an easy way for the user to connect with you. Be precise, but keep the ad engaging and memorable.
Finding the Right Voice
A professional voice will have an appealing tone that enunciates words clearly while remaining friendly and conversational. People are already actively listening to digital audio ads, so the voice should match the tone of the content they are hearing. Keep the ad enjoyable but not too theatrical.
Recording and Mixing the Ad
You need high-grade recording equipment in a professional studio to get a clear audio ad that sounds friendly and professional. Our team at Beasley Media Group may record the ad several times before we get the right sound for the ad. Once recorded, our sound engineers will mix the ad to ensure the audio is clear, with no defects, hiss, or static. They will also add captivating music as needed. Depending on the platform, our team exports the recorded ad to the right format.
Implementing the Programmatic Audio Ad Campaign
Once the ad is created, our experts use your Demand-Side Platform (DSP) to automatically bid on ad space across multiple ad publishers through a single interface. Using data about a target audience, the DSP technology will send a request to an ad publisher based on the listener’s interaction. Using our research on the target audience, we’ll know the best time to run the ad with a pre-roll, mid-roll, or post-roll placement.
Beasley Media Group uses these ads across various channels and platforms, including select radio stations and streaming services, to reach your target audience broadly. Using our programmatic audio service helps your Augusta, Georgia, business grow,
Success Stories Using Programmatic Audio Advertising
Companies and brands worldwide have success stories using digital audio marketing. For example:
- Nike used a dynamic creative optimization strategy for highly personalized ads with increased listener engagement.
- Amazon uses programmatic display ads for specific events like their Prime Day.
- Procter & Gamble targeted young mothers for specific products.
- Toyota also used a dynamic creative optimization strategy customized to the user.
- Spotify uses programmatic audio ads targeted to niche audiences that help with ad recall.
These are examples of large companies successfully using programmatic audio advertising. Beasley Media Group offers audio advertising for businesses of any size in Augusta, Georgia. Whether you are a sole proprietor running a downtown storefront or a global company based in Augusta that serves customers worldwide, we will work with you on all advertising and marketing solutions.
How Beasley Media Group Measures Success of Programmatic Audio Advertising
Measuring the success of your audio marketing campaign is vital for the ROI of your advertising budget. Beasley Media Group uses ROI attributions, which are a series of marketing metrics to identify how customers are responding to programmatic audio ads. Our marketing experts analyze customer touchpoints, from visiting your brick-and-mortar store to buying your product or service from your website. Following your customer’s journey and how they engage with your brand is essential for ROI and for future advertising strategies.
Within our ROI measurement strategy, we analyze and calculate the following:
- Customer acquisition cost: This refers to the total marketing and sales expense to win a single new customer. This is usually measured over a set period.
- Customer lifetime value: This is the total projected revenue or net profit a business expects to earn from a single customer over the entire relationship.
- Conversion rates: These rates refer to the percentage of users who complete a desired action. This might be calling the company or signing up for a newsletter.
- Average order value: Since people spend based on a variety of factors, this metric helps to measure the average dollar amount spent each time a specific customer places an order.
- Churn rate: Keeping this metric down means continuously offering valuable products and services to consumers. This rate refers to the percentage of consumers who stop using a company’s prducts of services over a set period.
As we insert audio ads across channels, it’s essential to measure the key metrics for each platform to see which ad is bringing the optimum ROI. Our team of marketing experts will adjust the ad as needed per the listeners’ preferences or as your services change. While programmatic audio advertising in Augusta is automated for streamlined efficiency, using our team of marketing experts to monitor the ROI and adjust the ads as needed will give you the best results from your advertising campaign.
Start Your Programmatic Audio Advertising Campaign
Beasley Media Group is ready to launch your programmatic audio ad campaign. Contact us at (239) 893-6258 for a free consultation to get started. We begin the ad campaign with a consultation to learn about your business and marketing goals. Our team then begins building a strategy for your programmatic audio ad campaign to help you achieve your advertising goals.
We will then implement the campaign by creating the audio ad and executing it across multiple channels. Understanding the effectiveness of the programmatic audio ads is essential for your ROI. Our team monitors and adjusts the ads for maximum results. We offer fair pricing and work with your budget and timeline to reach over 30 million weekly listeners. Beasley Media Group will help you build brand awareness, increase foot traffic, engage new customers, and enhance sales through programmatic audio ads.
Partner With Beasley Media Group for Your Augusta Advertising Solutions
Take your Augusta digital marketing to the next level with programmatic audio advertising. You’ll connect with your target market in a streamlined way to help boost engagement, brand awareness, and sales. Contact Beasley Media Group for all your Augusta, Georgia, digital marketing needs. Our professional programmatic audio advertising team offers a free analysis of your digital audio advertising needs and expected outcomes through a comprehensive consultation. We are available to support your ad campaign, making adjustments as needed to keep your ROI high and on track. Bealsey Media Group looks forward to being your Augusta advertising agency.