Radio Advertising in Augusta
Advertising your Augusta, Georgia, business is essential to building brand awareness, driving traffic to your website and producing sales. According to Statista, “the traditional radio advertising market worldwide is forecasted to reach U.S. $28.47 billion in 2025 … leading to a projected market volume of U.S. $27.82 billion by 2030.” Research from Statista also states that the U.S. is at the forefront of radio advertising, which is why it is where you should spend your marketing dollars.
Our dedicated team of professionals at Beasley Media Group can help you build your radio advertising campaign to effectively reach your target audience with the highest return on investment.
Why Use Radio Advertisements for Your Augusta Business?
Nearly 92% of Augusta locals listen to the radio weekly. They tune in while driving to and from work or school, taking their lunch break, doing chores at home or working at their desk. About 93% of those locals pay attention to the advertisements on Augusta radio stations, resulting in $100 in sales for every $10 spent on radio advertising. That’s an impressive return on investment for your marketing campaign.
Whether you have a storefront, an online business or a regional service, radio is an ideal method of reaching your local Augusta audience because radio is so localized. When people listen to the radio, they often form an affinity for their favorite personality. When they hear their favorite personality announce a radio ad, they believe it will benefit them and give them a solid solution. At Beasley Media Group, we curate your local radio ads to your business needs, whether you are promoting a new product, hosting a seasonal sale or launching a special event.
WGAC
News Talk | 580 AM | 95.1 FM
WKXC
Country | 99.5 FM
WHHD-HD2
Old School R&B | 97.7 FM
WHHD
Top 40 | 98.3 FM
WDRR
Adult Hits | 93.9 FM
Various Station Formats and Target Audience Profiles
The Augusta area has several radio stations, such as classic rock, Top 40 pop, urban, country, news, talk and sports, that appeal to various demographics. Understanding your listeners will help you pinpoint your audience and submit ads to the appropriate station.
If you’re offering a financial service, consider placing an ad on a talk or news station to target businesspeople who likely listen to the station. Alternatively, if you’re selling pickup trucks, your radio ad may best fit a country station. Our experts at Beasley Media Group have years of experience targeting specific audiences for various business needs and will place your ad in the correct format.
Radio Ad Production Capabilities
Our experts excel in curating scripts that easily capture the attention of radio listeners to eventually drive traffic to your website or storefront. Writing power words, action-driven text and compelling storytelling into your ads requires knowledge and education in copywriting. Our team has experience creating radio ads that produce results, and our radio spots feature a voice talent team who captivates the attention of listeners.
Our voice talent team can match the tone of your ad to your brand, whether it’s authoritative, friendly, energetic or funny. Augusta locals look forward to hearing the voices of their favorite DJs and hosts on their preferred radio stations and become familiar with the types of radio ads they hear. Consistency and timing are key to ensuring your message, promotion or sales reach the right audience at the right time. We will analyze your business needs and create a spot production customized to your Augusta business needs.
Sponsorship and Promotional Opportunities
Did you know that sponsoring a local event through radio is an excellent way of gaining the trust of local consumers? Sponsorship ads are formatted differently, making them a more subtle method of promoting your business as you build good community relations. The voice of a recognized local radio host reading your ad can help build consumer trust for your brand. Another advertising option is on-the-air promotional events. For instance, if your store is launching a new product, and you want to offer a discount or gift related to the product, you can announce it on live radio. This is a fun way to attract people to your business to meet you, your team and their favorite radio personality. Consult with our experts at Beasley Media Group to learn about sponsorship and promotional opportunities with radio advertising.
Why Radio Advertising Is a Smart Choice for Your Augusta Business
Thousands of people listen to the radio daily, and advertising with local radio spots is a cost-effective and fun way to reach your target audience. People enjoy and often feel an affinity for live radio personalities, whether they're discussing an upcoming song or show, hosting a live charity event or interviewing a guest speaker. However, curating compelling radio ads requires the right equipment, voice talent and script-writing abilities. Let us at Beasley Media Group handle all of your radio ads to get the most effective return on investment from your radio advertising budget.
Hear Sample Radio Spots
Add "Listen Now," "Get Inspired Today," or "Hear the Quality of the Radio Spot" to your site as samples of the quality, tone and voice for your business. We will install buttons on your site for listeners to enjoy.
Get Radio Advertising Rates
Advertising on local Augusta radio stations is cost-effective. Our team at Beasley Media Group will work with you to tailor radio ads to your brand, whether they’re general or promotional. Contact our radio ad specialists for a consultation on how we can increase your brand awareness, drive traffic to your website or storefront and ultimately increase your sales. We look forward to creating the perfect radio advertising campaign for your Augusta, Georgia, business.