Promote Your Augusta Event with Smart Marketing
Entertainment Marketing for Your Augusta Venues and Events
Augusta, Georgia, is one of the top cities for entertainment venues and events, from Masters Week to live music festivals, art shows, and local seasonal events. If you’re in the entertainment business, whether you have a venue, are an event planner or host live entertainment and events, boosting ticket sales through advertising is essential. At Beasley Media Group, we understand that promoting and entertainment marketing requires a creative and specific approach to advertising events, and our team excels at increasing attendance and boosting ticket sales for your next Augusta event.
How Beasley Media Group
Can Drive More Ticket Sales
With decades of advertising and marketing experience, our Beasley promotions team knows the importance of integrating an advertising campaign across multiple channels and platforms. We’re a full-service ad agency with professional copywriters, voice talents, video experts, search engine optimization managers and digital audio whizzes.
Because no two events are the same, your entertainment company should target a specific market. If you’re holding an Octoberfest event, you’ll attract a different crowd than those who attend an electronic dance music live performance. Sports events draw in a different crowd than a fine arts festival, and each event needs careful selection of text, audio, video and display ads to attract the right audience.
We’ll develop an entertainment marketing strategy that is specific to your event and target demographic after conducting thorough research. Our marketing and advertising solutions include:
- Website development
- Search engine optimization
- Social media ads
- Connected TV and over-the-top advertising
- Quu visual radio display ads
- Paid Google and Facebook ads
- Email marketing
- Streaming audio ads
- On-air radio ads
Each platform offers unique marketing opportunities for your events. When you partner with us at Beasley Media Group, we’ll strategize the best approach to each one. Perhaps you already have an existing venue where you hold weddings, parties and corporate events, or you’re planning a pop-up one-time show, a seasonal event such as a holiday crafts exhibition or promoting superstars to play at your large concert venue.
Each of these occasions is vastly different and requires a careful, creative approach to advertising. Our team can fine-tune your marketing campaign for a specific event.
On-Air Personality Endorsements
On-air personality endorsements are a powerful marketing tool for your events. We’ll leverage this marketing tool to boost ticket sales using local DJs, television personalities, social media influencers and other popular guests. Having on-air personality endorsements can build excitement and establish trust.
The key to using this marketing strategy is to ensure the personality is genuinely interested in promoting the event. This will bring authenticity to the audience, and they’ll feel the buzz, especially if the personality is also at the event.
A local Augusta charity sporting event would benefit from having a sports celebrity promote it on-air and broadcast live from the event. People will flock to buy tickets to support the charity and have the opportunity to meet a famous personality. Our team at Beasley can find and recruit the perfect on-air personality for your event.
Station Event Integration
Consider partnering with local radio stations for on-air ads or Quu for radio display ads for event integration. With the right strategy, you can have the station sponsor an event, boosting their reputation and increasing ticket sales. Leverage anticipation for the upcoming event with pre-event marketing across channels and platforms. Our team understands how to seamlessly integrate and promote events across platforms without creating ad fatigue or insincerity. We keep marketing upbeat, build anticipation and work with local stations to promote your Augusta events.
Ticket Giveaway Strategies
Ticket giveaways are a fun and exciting way to boost engagement and ticket sales. This is how we establish ticket giveaways across platforms:
- Email subscriber giveaways
- Trivia or quiz contests
- Influencer giveaways
- Early-bird referrals
- Social media contests
- Local radio station giveaways
- Flash giveaways
Giving away a few complimentary tickets shouldn’t affect your bottom line; in fact, when done correctly, it can significantly increase ticket sales. Consult our experts on ticket giveaways, on-air personality endorsements and station event integration strategies.
Digital and Audio Integration Benefits
At Beasley, our promotions team will integrate your event promotion across multiple channels and platforms, always targeting your specific audience. We adjust the tone for each platform to fit its channel format.
For example, we can spread the same promotional event on social media using a community-oriented approach, CTV ads for visuals to build anticipation and streaming audio ads to remind you the event is coming up and you need to buy your ticket soon.
We want to create a sense of urgency for consumers to act, such as “Only a few courtside tickets left!” for a podcast. Or a banner ad might promote, “Purchase Your Tickets Today and Receive a 10% Discount.” CTV/OTT opportunities allow us to create vibrant visual ads promoting your event by showing people in action, such as dancing at a concert, cheering at a sports game, or smiling while buying a piece of art at a festival.
Beasley’s approach to an effective entertainment marketing campaign is to adjust the content and visuals for each specific platform while maintaining a consistent message.
Promote Your Next Augusta Event
Hosting entertainment events is exciting. You want to share that excitement through your advertising campaign and get the public to act on your ads by signing up for your newsletter, buying tickets or making reservations for future events at your venue. Contact Beasley Media Group to learn more about our concert advertising, event promotion, entertainment marketing strategies and advertising rates. Our professional and energetic team will build an ad campaign that’ll drive more ticket sales for your Augusta, Georgia, event.