Podcast Advertising and Sponsorship Opportunities in Augusta
Expand Your Reach with
Podcast Advertising in Augusta
At Beasley Media Group, we provide innovative podcast advertising and sponsorship opportunities to Augusta businesses. We have a vibrant podcast community with a digital reach of over 2 million monthly downloads. You can leverage these opportunities to promote your products or services, create brand awareness and broaden your reach in Augusta and beyond. Call us now to discover how podcast advertising can help your business attract new customers.
Beasley Podcast Network Overview
In late 2018, we launched bPod Studios, our in-house podcast production and distribution platform. This platform delivers popular on-demand audio content and podcasts. Given the popularity of our podcasts, our audience has grown exponentially, expanding our digital reach.
We now have a broad podcast network covering diverse genres and topics. You can find exciting podcast sponsorship opportunities under a genre that aligns with your brand. Popular categories include business, music, sports, entertainment, comedy and nerd talk. We also produce and distribute podcasts on cars, morning shows, parenting and relationships.
Our podcast hosts and captains are the best in the business. They deliver authentic podcasts and captivating audio offerings tailored to inspire, inform and entertain listeners. We constantly add new podcast genres and series to meet the demand for fresh audio content. Utilizing our podcast advertising opportunities can help your brand gain visibility and trustworthiness.
Audience Demographics and Listening Data
A 2024 Edison Research study shows 47% of U.S. consumers aged 12 and above listen to podcasts monthly, while 34% of the same data set listen to a podcast weekly. In the past month, 48% of men and 45% of women have listened to a podcast. Weekly and monthly podcast listeners have increased significantly across all age groups.
Podcasts have the potential to reach key consumers. 55% of U.S. consumers aged 35 and above are monthly podcast listeners. 41% of the same data set listen to podcasts weekly. Boomers are increasingly turning to on-demand audio content, with 34% listening to podcasts weekly.
A Statista study predicts U.S. podcast listeners to exceed 100 million by 2029. This group tends to be more educated and are high-income earners. Based on these statistics, podcasts have emerged as a powerful advertising tool for Augusta businesses. With podcast consumption increasing rapidly, you can utilize podcast ads to grow your brand.
Ad Format Options
Podcast advertising has different approaches. At Beasley, we provide diverse podcast ad formats to fit your marketing goals and budget. The most dominant podcast ad formats include the following.
Host-Read Ads
Host-read podcast sponsorships are editorialized ads our podcast hosts deliver during a live episode. Our influential hosts convey an authentic and creative audio ad during the podcast episode to promote your brand. These live reads are typically 60 seconds long but can last up to two minutes.
Prerecorded Ads
Prerecorded or announcer-read ads are produced by an independent advertiser. They feature a voice-over artist rather than the podcast host and typically play during a commercial break. These ads last 15 to 30 seconds and target specific listeners based on location, event date, or podcast genre.
Branded Content
Branded sponsorships integrate promotional messages into a podcast's editorial content. They can be either a branded segment or an episode. Branded content aligns your brand with the podcast's content, allowing you to reach your target audience without being intrusive.
Podcast ad placement also matters, as it can impact a listener's experience. You can choose to place your podcast ad at the beginning, in the middle or at the end of an episode:
- Pre-roll ads: These ads run at the start of a podcast episode. They are more effective since most people tend to listen to the ad leading up to the episode.
- Mid-roll ads: These ads play midway through a podcast episode. While some listeners might be preoccupied with other activities, they will likely let the ad play.
- Post-roll ads: These podcast ads play at the end of the episode. However, we can move them up to 50% before the end for more reach.
Podcast Ad Delivery
Podcast advertising has two delivery methods: integrated or dynamic. Integrated ad delivery is permanent, meaning listeners receive the same message throughout the ad announcement. Dynamic ad delivery is adjustable, allowing you to pick an ideal spot for ad insertion during an episode. You can modify old ads to conform to marketing trends.
Production Services and Creative Approach
We produce creative and authentic podcast ads that align with your brand and target audience. Our production team can help you craft and record effective podcast ads. This step includes choosing the ad type and writing the script. We can also help you select the appropriate host or voice-over talent to read the ad for maximum reach.
Before an ad goes on air, our producers will edit it to eliminate errors. Our creative production approach also includes selecting the appropriate placement and delivery methods for your podcast ads. We can utilize various strategies, such as pauses to emphasize critical points and sound effects to enhance listener experience.
Measurement and Attribution Methods
Measuring ad performance is a critical step in podcast advertising. It helps determine whether your podcast ads are effective and reach your target audience.
The number of listeners tuned in to a sponsored podcast at a given time can help you understand your reach. You can also tell your podcast sponsorship campaign is on track based on digital downloads and streams.
Another podcast ad performance metric you can use is foot traffic attribution. An increase in in-store visits resulting from your podcast ad can indicate that your ad is effective.
Explore Our Augusta Podcast Network
Podcast advertising is a groundbreaker in digital marketing. This innovative promotional strategy can help Augusta businesses broaden their reach and increase conversions. It can also help your brand earn consumer trust and build awareness.
At Beasley, we have an extensive podcast network covering diverse genres, from business and entertainment to parenting and relationships. Our bPod Studios podcasts have a massive following, creating an excellent opportunity for you to promote your products and services to your target audience. Leverage our podcast network and community to achieve your marketing goals. Call us now for customized podcast advertising rates in Augusta, Georgia.