Augusta Search Engine Marketing
Boost Visibility in Augusta With Expert Paid Search Marketing
Paid search marketing is an effective way to grow your business in Augusta. Choose Beasley Media Group for expert SEM to improve your placement on search engine result pages. We offer an extensive search network and nearly 60 years of expertise to boost your brand visibility. We maximize your budget and return on investment with custom SEM campaigns. Discover how our pay-per-click services and Google Ads management help you stand out from the local competition.
What Is SEM?
You can use SEM to promote and advertise your company on SERPs. SEM is similar to search engine optimization in improving your content ranking by search engines.
SEM is paid search marketing that places your business at the top of SERPs. SEO only optimizes your webpage content to rank it higher among SERPs.
How Does SEM Work?
When consumers search for specific products or services, the keywords they use display the relevant SERPs, with the best-matched products and services at the top.
SEM allows you to purchase targeted ad space at the top of SERPs to increase the visibility of your product or services to prospective clients. SEM can also include PPC services, which charge you a fee every time a user clicks on your ad.
Why Does SEM Matter?
Strategically placed SEM can help your Augusta company stand out from the competition. Digital ads on search engines drive consumers to interact with your website instead of others. A customized SEM campaign can use SERPs to boost your sales and grow your business.
Why Choose Us for Expert SEM?
Beasley Media Group partners with the largest search engine providers to run effective SEM campaigns. We leverage our partnership with Google Premier, Yahoo! Preferred and Bing Elite Partner to help you reach your business goals.
Choose us for expert paid search marketing and get the following benefits:
- Attract new customers: Our targeting capabilities help you attract new clients based on their interests and demographics.
- Drive more traffic: Increase your web traffic with SEM.
- Grow online sales: SEM places your products at the top of SERPs to align with consumers' searches.
- Improve social reach: SEM can boost your social media pages on SERPs to enhance customer engagement.
- Promote new products and services: Local SEM helps you promote events, specials and new products to target a specific audience.
- Build brand awareness: SEM can help you build year-round brand awareness by keeping your company at the top of SERPs.
Who We Are
Beasley Media Group is a multiplatform company that provides traditional and digital advertising solutions to grow small businesses. We started as a single AM radio station in North Carolina in 1961 and have since expanded to 59 stations across 14 U.S. markets.
We help local businesses such as yours establish trust and credibility with creative, engaging ads. Our advertising services span multiple platforms, including radio broadcasting, streaming audio, podcasts and social media. We help you promote special events or products to generate customer interest and sales.
Our Extensive SEM Services
Our Beasley Media Group digital services use custom strategies to grow your Augusta business. Our efficient SEM campaigns maximize your available budget and improve your return on investment. Our partnerships and audience targeting help you reach your desired results.
Platform Expertise
We use our extensive experience to boost your sales and generate more web traffic. Our search engine network includes Google, Bing and Yahoo.
According to Statista, Google has accounted for 74.25% of desktop search traffic in the U.S. since January 2025. We create keywords and ads on America’s leading search engines and use our Google Ads management services to drive more clicks to your website.
Campaign Structure and Strategy
Our paid search marketing experts assess data from local marketing campaigns to understand your needs and customize your SEM campaign based on your industry, budget and target audience in Augusta. Our PPC services enhance your budget control and measurable results.
Ad Creative and Landing Page Optimization
We also enhance our SEM strategy with the following digital advertising services to grow your customer base and reinforce your campaign:
- Targeted display ads: Use attention-grabbing graphics and images to target a specific audience.
- Social media advertising: Use this strategy to connect with prospective clients across various platforms.
- High-quality video: Use our professional video production to embed eye-catching visuals on web pages and social media.
- Site retargeting: Improve your webpage with better keyword placement to help your company rank higher on SERPs.
Targeting Approaches
Our targeting approaches help you reach your target audience based on their interests and needs in Augusta. We use cutting-edge technologies to develop effective SEM to target what your clients search for.
Our digital search services include keyword retargeting. Keyword retargeting identifies keyword terms that can draw potential customers to your webpage. We improve the keywords on your website to improve how it shows up on a SERP. We use this strategy with SEM to place your products or services at the top of SERPs.
We have delivered the following results to various clients using site, search and keyword retargeting:
- Generated a 0.21% click-through-rate for a furniture store wanting to increase online sales
- Helped a regional eye care provider establish a 0.28% CTR after promoting a discount offer for three months
- Generated a 0.33% CTR for a local hotel to increase awareness among potential visitors
- Helped a local grocer increase business by a 0.09% CTR
Boost Your Search Visibility With Beasley Media Group
If you want to boost your search engine results, hire Beasley Media Group for an effective SEM campaign for your Augusta business. We use our Google, Bing and Yahoo partnerships to improve your placement on SERPs. We apply nearly 60 years of expertise to build your brand awareness and generate more sales. Our custom SEM strategies help you maximize your budget and ROI. Let us help you stand out from the competition with our PPC services, Google Ads management and more. Contact us today.